With ancillaries being one of the driving forces towards airlines’ revenue, the trend for ancillary upsell has become significant for the travel industry in the recent years.


Facilitating seat assignment (free and paid seats) directly in the email, is a dramatically shorter process in comparison to the traditional process we experience today. Shortening this user journey and improving product transparency, will increase the conversion rate for a customer to transact on.

Ancillary Upsell

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